Henry S. Pennypacker
Henry S. Pennypacker received his Ph.D. in Psychology from Duke University in 1962. He soon became interested in applying behavioral principles to the solution of human problems. In 1974 he turned his attention to early detection of breast cancer and led a multidisciplinary research team that progressed from the basic psychophysics of lump detection through materials science engineering of a life-like training model. The resulting technology has become the standard of manual breast examination and is now taught in medical schools throughout the world. Dr. Pennypacker is a past president of the Association for Behavior Analysis International. Currently, he is a Professor Emeritus at the University of Florida, Founder and Director of the MammaCare Foundation, and Chairman of the Board of Directors of the Cambridge Center for Behavioral Studies.
Francisco I. Perez
Francisco I. Perez received his Ph.D. in Psychology from the University of Florida in 1972 and joined the faculty of the University of Houston as Director of the Clinical Education Laboratory. Subsequently, he joined the Department of Neurology at Baylor College of Medicine where he was the Director of the Neuropsychology Laboratory. He developed an NIH funded program of research on cognition and cerebrovascular disease and collaborated on a research program investigating regional cerebral blood flow and cognition. In 1980 he became a board-certified neuropsychologist and became a research scientist at The University of Texas School of Nursing He is now a member of the adjunct faculty with a focus on Total Worker Health at The University of Texas School of Public Health Houston where he has taught for over 25 years.
"Engineering the Upswing is a timely response to the contemporary fracturing of American, indeed Western, society. Pennypacker and Perez remind us that social change depends on individual behavior. They point out that the behavior of individuals is inadequately studied by group averaging, the standard method in sociology and social psychology. The authors present a splendid account of the individual-subject method pioneered by B. F. Skinner and his students and followers. The book is nevertheless eclectic, providing a wide review of research on social dysfunction and, especially, on education. The idea is for behavioral science to design strategies that make benefit to the culture rewarding for individuals. Engineering the Upswing does a good job applying basic behavioral principles to issues ranging from parenting through immigration, politics, economic, social justice, economics and public health. Engineering the Upswing is an ambitious and welcome attempt to address our present difficulties through a survey of rigorous behavioral science.
-John Staddon, James B. Duke Distinguished Professor Emeritus of Psychology and Neuroscience, Duke University
A Community Effort
Efforts to bring about change require a community effort. See below for links to others in this effort.